Personal transportation is changing. Usage of rental cars has continued to decline in the US, mass transit use has stayed stable and ride hailing growth has plateaued. Increase revenue and profitability, and establish new growth platforms drive organizational strategies. To start 2020, we focused on systematically addressing the unmet needs of Hertz and its franchises to offset costs and deliver operational efficiencies.

Update: We pivoted from building a fuel applet for Zebra tablets as software engineers found an existing API from an OEM to get telematics into the Hertz Rental Reservations System.